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BluePear is proud to announce the launch of its latest feature that combines paid and organic search monitoring into one comprehensive tool. This new feature aims to help businesses streamline their search engine marketing efforts, safeguard their brand reputation, and maximize their online presence. Let’s delve into the key benefits and features of BluePear's Paid AND Organic Search tool. 4-min.png

Paid AND Organic Search: An all-in-one solution for brand protection and growth

Detect websites that exploit your brand and identify ranking opportunities

With BluePear's complete SERP tracking feature, businesses can monitor both paid and organic search results related to their branded terms. This helps to identify websites that piggyback off of your brand and illegally promote their products. By uncovering these instances, you can take action to safeguard your reputation and minimize financial risks. 3-min.png

Prevent traffic cannibalization and optimize your search engine strategy

One of the biggest challenges faced by businesses is traffic cannibalization, where paid and organic search campaigns inadvertently compete against each other for the same potential customers. BluePear's tool allows businesses to track both paid and organic search results, ensuring better visibility and preventing paid & organic search overlap. By analyzing your keywords, choosing the country and search engine, and monitoring on-page brand mentions, you can optimize your campaigns for maximum effectiveness. 1-min.png

Detailed insights into website pages detected on your brand SERP

BluePear's Paid AND Organic Search tool provides businesses with in-depth information about the websites that are detected for brand terms. This includes data on detected websites, brand mentions, and average organic rankings. Armed with these insights, you can gain a better understanding of how your brand is perceived online and strategize accordingly.

Bonus feature: SERP Position History

In addition to the paid and organic search functionalities, BluePear offers a bonus feature for tracking your website's Search Engine Results Page (SERP) position history. This feature allows you to track your branded terms and analyze average organic ranking of your brand’s website for effective brand protection. By monitoring your website's SERP position history, you can identify visibility gaps and develop a robust strategy to enhance your brand's online dominance. 2-min.png

Key Takeaway

BluePear's latest feature, SERP monitoring, provides businesses with a powerful tool to amplify their brand's presence across search platforms and enhance brand protection monitoring. With its advanced tracking capabilities and comprehensive insights on paid and organic search results, BluePear empowers businesses to protect their brand, optimize their search engine strategy, and achieve exceptional growth while mitigating risks such as brand bidding. Request a free trial today to experience the benefits of BluePear's new feature firsthand and take your brand to new heights.

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