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SEO teams check the content, page structure, and EEAT, while sem makes sure that ads follow platform rules and landing pages are up to par.
It's easy to see why there is a rivalry in affiliate marketing vs. MLM: affiliate marketing risks can scale in days across multiple GEOs.
World Federation of Advertisers predicted that by the end of 2025, the fraud losses could reach $100 bln. In this situation, the right search monitoring tool can play a key role in your brand protection.
Redirect chains are a big problem for online businesses in 2025. Why? Because scammers are now using them to hide affiliate links and change traffic in a perfect way.
Advertising budgets are being “eaten up” not only by bots and click farms, but also by competitors who deliberately generate clicks. In affiliate programs, the risks are higher.
This article gives a detailed overview of the best affiliate tracking software for 2025. We will compare the best tools and provide you with a useful checklist to help you pick the one that works best for your business.
In 2025, however, the boundaries between these practices are shifting. Companies need to monitor not just their reputation and keywords separately, but the intersection of the two: brand keywords.
Affiliate marketing is a primary driver of customer acquisition in fintech. A bank, a lender, even a young startup can bring in new clients without spending upfront.
Coupon fraud has become a mainstream challenge for online businesses. Recent studies show that 73% of retailers worldwide have faced some form of coupon or promo code abuse, with billions lost each year to fraudulent redemptions.
E-commerce and digital marketing bring enormous growth opportunities, but they also expose brands to risks most teams underestimate.
Affiliate marketing management has become one of the most efficient ways for companies across e-commerce, fintech, SaaS, insurance, and travel to scale customer acquisition.
High-ticket affiliate marketing is all about promoting products or services with big payouts like $500, $1000 or even more per sale. It’s a fast way to earn serious commissions, which makes it attractive to affiliates.
Without knowing how to protect a brand online, even strong businesses risk losing traffic, revenue, and customer trust.
Click prices climb, ad space is crowded, and budgets vanish faster than planned. Every impression counts but so does every missed opportunity.
In 2024, Google blocked or removed 415 million ads and 5 million advertiser accounts due to violations related to fraud and brand impersonation.
Affiliate programs are a core acquisition channel in online gambling. At the same time, this channel is often exploited for iGaming affiliate fraud.
Trademark abuse is not just a legal issue, it is a real threat that affects companies’ budgets, sales, and reputation. Every click stolen by fraudsters is a lost conversion and a damaged customer relationship.
Search arbitrage is a tactic where affiliates purchase low-cost traffic — often by bidding on your own branded keywords—and reroute it through monetized landing pages to capture profit on the margin.
Imagine: you order a pizza to your office. The delivery guy shows up with a stack of four pizza boxes. Looks impressive — but he hands you only the top one. You open it, eat your lunch, all good.
According to the Affiliate Marketing Benchmark Report 2025 by Awin and Digiday, over 63% of advertisers cite “finding new quality affiliates” as their top challenge in scaling programs.
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