BluePear Blog

How Brand Compliance Software Strengthens Incentive Marketing

 11.04.2025 

Incentive marketing is a strategy where a company offers rewards — such as discounts, bonuses, or gifts — to encourage specific customer actions like purchases, sign-ups, or referrals.

Search Monitoring Services: Stop Brand Theft Before It Starts

 09.04.2025 

Search monitoring for businesses means keeping an eye on what shows up in search engines (like Google) when people look up your brand, products, or anything related to your company.

Trademark Disputes & Litigation: How to Protect Your Brand

 01.04.2025 

A competitor suddenly uses your brand name in online ads. Potential customers see confusingly similar offers and wonder if they’re from you.

Search Ad Monitoring: Analyze Competitor Ads & Protect Your Brand

 26.03.2025 

Your competitors are constantly testing new angles, adjusting bids, and refining their messaging. If you’re not keeping tabs on them, you’re flying blind.

Affiliate Agreement Monitoring: Protect Brand & Contract Adherence

 19.03.2025 

Affiliate agreement monitoring – a structured process designed to verify that partners adhere to contractual terms, brand standards, and legal frameworks.

How to Combat Trademark Abuse in PPC Advertising

 14.03.2025 

Some dishonest advertisers see well-known brand names as a quick path to profit, especially if they can attract people into clicking on fake or unauthorized ads.

Detect Brand Bidding: Effective Tactics for PPC Brand Protection

 06.03.2025 

PPC brand bidding, commonly referred to as bidding on competitor brand names, involves targeting branded keywords in paid search campaigns to capture traffic from competitors or affiliates

How to uncloak affiliate links: a quick guide to protecting your brand

 24.02.2025 

Many marketers use affiliate link cloaking to tidy up long, clumsy links or boost their personal branding, others deploy it to deceive consumers and defraud companies

Protect your PPC ads using a trademark monitor to keep your brand safe.

 15.02.2025 

Trademark violations occur when other advertisers use your brand name or slogans to divert traffic and profit from your reputation.

Ad Hijacking: Understanding the Threat and Learning from Adidas

 27.01.2025 

Ad hijacking is a practice in which dishonest affiliates place search ads that look nearly identical to a brand’s official ads.

What is the impact of click fraud on businesses?

 24.01.2025 

The term 'click fraud' often evokes images of hackers and fraudsters orchestrating armies of bots from dimly lit rooms to deplete your advertising budget and distort your analytics.

Why Search Engine Monitoring Matters

 15.01.2025 

Great content, solid design, everything seems perfect. But then — crickets. No traffic, no leads. Why? Because people can’t find you online.

How PPC Advertising Can Benefit Your Business: 7 Key Points

 28.12.2024 

Benefits of PPC (Pay-Per-Click) advertising have emerged as a game-changing approach for companies looking to enhance their online visibility and drive targeted traffic.

Why Your Business Needs a Branded PPC Campaign

 20.12.2024 

Understanding what a PPC campaign is has become crucial for businesses seeking to establish a strong online presence.

Pros and Cons of Pay-Per-Click Advertising

 13.12.2024 

Businesses are constantly looking for effective ways to reach their target audience and boost online visibility.

How to Implement a Successful PPC Management Strategy

 04.12.2024 

For companies looking to expand their online presence, understanding PPC management is essential.

Adthena, Brandverity, and Adpolice Alternatives

 29.11.2024 

Affiliate marketers and brands require intuitive and dependable tools to safeguard their campaigns and ensure compliance in today’s rapidly evolving digital environment.

How Coupon Code Affiliates Can Undermine Your Brand’s Value

 01.11.2024 

The appeal of affiliate coupon codes in eCommerce is clear: brands reach price-sensitive shoppers, move surplus inventory, and increase brand visibility

Non-compliant Affiliates: How to Identify Violations

 25.10.2024 

Affiliate program terms are the foundation of any brand's collaboration with publishers. However, in practice, these terms are often violated.

Advertising Research: How to Automate Competitor Analysis in Search Results

 11.10.2024 

Search results are a constantly evolving landscape. Ads generally have a lifespan of about two weeks.