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Search results are a constantly evolving landscape. Ads generally have a lifespan of about two weeks.
Affiliate marketing can be a powerful tool for expanding brand reach, increasing sales and cost optimization.
Monitoring compliance risk effectively means ensuring that all affiliate content meets regulatory requirements and aligns with your brand's standards
The affiliate marketing industry is skyrocketing. It is becoming increasingly popular with the brands which promote their products online.
The consequences of failing to maintain language compliance can range from financial penalties to reputation issues, which can be even harder to solve
Tracking affiliate policy compliance violations in brands’ advertising campaigns just got even more convenient!
You pay for advertising, expecting a flood of new customers. But instead, your budget gets drained by dishonest affiliates who using your branded keywords in their ads
Brand's online reputation is now more crucial than ever before. With just a few clicks, potential customers can form an opinion of your company based on what they find online
You've invested time and resources into your affiliate program , only to discover that some partners are draining your advertising budget
Affiliates often use them to push traffic and convert it through their links or codes. Coupon affiliate programs may be profitable both for affiliate partners and brands
When people search for your brand, you want them to easily find your official website without any confusing or misleading listings.
In the world of digital marketing, teamwork is the key to success. Yet, it is common for affiliate and in-house teams to be unaware of each other's activities.
Malicious actors deceive advertising platforms by creating fake activity that appears to be genuine user engagement, all for financial gain.
Fraud is not that easy to detect because it has a long-term negative effect on KPIs of marketing campaigns
In the realm of online advertising, there's a tricky strategy called ad cloaking and URL cloaking that's causing headaches for brands
Bidding on branded keywords can help you both to defend your brand and attack competitors.
Brand bidding is a strategy of bidding on branded search terms by competitors and affiliate partners
Affiliate marketing programs is one of the most impactful and affordable ways for a business to promote products and services online.
Fraud in affiliate marketing involves the use of prohibited tactics to guide customers through simple conversion points, such as running branded contextual ads...
Link cloaking is a technique used by brand bidders to hide their identity via shortening, or cloaking, affiliate links
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