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Affiliate marketing is a primary driver of customer acquisition in fintech. A bank, a lender, even a young startup can bring in new clients without spending upfront.
Coupon fraud has become a mainstream challenge for online businesses. Recent studies show that 73% of retailers worldwide have faced some form of coupon or promo code abuse, with billions lost each year to fraudulent redemptions.
E-commerce and digital marketing bring enormous growth opportunities, but they also expose brands to risks most teams underestimate.
Affiliate marketing management has become one of the most efficient ways for companies across e-commerce, fintech, SaaS, insurance, and travel to scale customer acquisition.
High-ticket affiliate marketing is all about promoting products or services with big payouts like $500, $1000 or even more per sale. It’s a fast way to earn serious commissions, which makes it attractive to affiliates.
Without knowing how to protect a brand online, even strong businesses risk losing traffic, revenue, and customer trust.
Click prices climb, ad space is crowded, and budgets vanish faster than planned. Every impression counts but so does every missed opportunity.
In 2024, Google blocked or removed 415 million ads and 5 million advertiser accounts due to violations related to fraud and brand impersonation.
Affiliate programs are a core acquisition channel in online gambling. At the same time, this channel is often exploited for iGaming affiliate fraud.
Trademark abuse is not just a legal issue, it is a real threat that affects companies’ budgets, sales, and reputation. Every click stolen by fraudsters is a lost conversion and a damaged customer relationship.
Search arbitrage is a tactic where affiliates purchase low-cost traffic — often by bidding on your own branded keywords—and reroute it through monetized landing pages to capture profit on the margin.
Imagine: you order a pizza to your office. The delivery guy shows up with a stack of four pizza boxes. Looks impressive — but he hands you only the top one. You open it, eat your lunch, all good.
According to the Affiliate Marketing Benchmark Report 2025 by Awin and Digiday, over 63% of advertisers cite “finding new quality affiliates” as their top challenge in scaling programs.
Affiliates are easy targets. While you pay partners for real clicks, fraudsters slip in fake ones and drain your budget. They generate fake traffic, simulate app installs, and corrupt your data.
A growing chunk of PPC traffic is driven by bots — automated programs designed to mimic human behavior online.
In 2025, affiliate fraud and affiliate click fraud have become mainstream threats to marketing budgets and brand trust.
Google’s latest updates are changing the branded search. And it’s not just about SEO anymore. The Google algorithm update 2025 has introduced new dynamics to how search results are displayed. There’s now more paid content, AI-generated answers, and increased competition for branded visibility.
The latest trends in marketing metrics show a growing complexity of digital ecosystems. Attribution models have become fragmented, fraudsters are using more sophisticated techniques, and traditional performance reports often hide more than they reveal.
This article breaks down what pixel stuffing is, how it works in affiliate marketing, and what you can do to detect and prevent it. We’ll also show how solutions like Bluepear help defend your affiliate program from more widespread fraud tactics, like ad hijacking, fake pixel tracking, and promo code abuse.
According to Juniper Research, in 2024, global losses from ad fraud were $84 billion, equivalent to 22% of global digital ad spend. These losses are projected to reach $100 billion by 2025. The problem is, companies don’t lose millions of dollars at once.
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