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When people search for your brand, you want them to easily find your official website without any confusing or misleading listings.
In the world of digital marketing, teamwork is the key to success. Yet, it is common for affiliate and in-house teams to be unaware of each other's activities.
Malicious actors deceive advertising platforms by creating fake activity that appears to be genuine user engagement, all for financial gain.
Fraud is not that easy to detect because it has a long-term negative effect on KPIs of marketing campaigns
In the realm of online advertising, there's a tricky strategy called ad cloaking and URL cloaking that's causing headaches for brands
Bidding on branded keywords can help you both to defend your brand and attack competitors.
Brand bidding is a strategy of bidding on branded search terms by competitors and affiliate partners
Affiliate marketing programs is one of the most impactful and affordable ways for a business to promote products and services online.
Fraud in affiliate marketing involves the use of prohibited tactics to guide customers through simple conversion points, such as running branded contextual ads...
Link cloaking is a technique used by brand bidders to hide their identity via shortening, or cloaking, affiliate links
In the ever-expanding realm of digital marketing, local search marketing has become an integral part of businesses' strategies to reach their target audience
From the early days of the Internet, the ever-expanding e-commerce landscape was its most recognizable attribute
Affiliate marketing has skyrocketed in popularity due to its cost-effectiveness, global reach, and measurable results
Brands invest heavily in creating and promoting branded content, the need to safeguard their intellectual property and maintain brand integrity becomes vital
e-commerce ad platform might be, its active use presents a sizable risk to brands unprepared to protect their digital integrity...
Google Ads has continued to uphold its reputation as the most prominent platform for digital marketing
As our world becomes increasingly digitized, the marketing landscape continues to evolve, bringing with it new opportunities and challenges
Brand protection has always been a paramount concern for businesses across industries
Contextual advertising is a great way to reach specific groups of people in the world of digital marketing, which is very competitive.
Digital and affiliate marketing might be an indispensable tool for online businesses today...
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