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27.07.2026
World Federation of Advertisers predicted that by the end of 2025, the fraud losses could reach $100 bln. In this situation, the right search monitoring tool can play a key role in your brand protection.
28.09.2025
Redirect chains are a big problem for online businesses in 2025. Why? Because scammers are now using them to hide affiliate links and change traffic in a perfect way.
01.07.2026
Advertising budgets are being “eaten up” not only by bots and click farms, but also by competitors who deliberately generate clicks. In affiliate programs, the risks are higher.
25.09.2025
This article gives a detailed overview of the best affiliate tracking software for 2025. We will compare the best tools and provide you with a useful checklist to help you pick the one that works best for your business.
19.09.2025
In 2025, however, the boundaries between these practices are shifting. Companies need to monitor not just their reputation and keywords separately, but the intersection of the two: brand keywords.
29.08.2025
Affiliate marketing is a primary driver of customer acquisition in fintech. A bank, a lender, even a young startup can bring in new clients without spending upfront.
27.08.2025
Coupon fraud has become a mainstream challenge for online businesses. Recent studies show that 73% of retailers worldwide have faced some form of coupon or promo code abuse, with billions lost each year to fraudulent redemptions.
26.08.2025
E-commerce and digital marketing bring enormous growth opportunities, but they also expose brands to risks most teams underestimate.
25.08.2025
Affiliate marketing management has become one of the most efficient ways for companies across e-commerce, fintech, SaaS, insurance, and travel to scale customer acquisition.
21.08.2025
High-ticket affiliate marketing is all about promoting products or services with big payouts like $500, $1000 or even more per sale. It’s a fast way to earn serious commissions, which makes it attractive to affiliates.
20.08.2025
Without knowing how to protect a brand online, even strong businesses risk losing traffic, revenue, and customer trust.
14.08.2025
Click prices climb, ad space is crowded, and budgets vanish faster than planned. Every impression counts but so does every missed opportunity.
05.08.2025
In 2024, Google blocked or removed 415 million ads and 5 million advertiser accounts due to violations related to fraud and brand impersonation.
30.07.2025
Affiliate programs are a core acquisition channel in online gambling. At the same time, this channel is often exploited for iGaming affiliate fraud.
24.07.2025
Trademark abuse is not just a legal issue, it is a real threat that affects companies’ budgets, sales, and reputation. Every click stolen by fraudsters is a lost conversion and a damaged customer relationship.
23.07.2025
Search arbitrage is a tactic where affiliates purchase low-cost traffic — often by bidding on your own branded keywords—and reroute it through monetized landing pages to capture profit on the margin.
18.07.2025
Imagine: you order a pizza to your office. The delivery guy shows up with a stack of four pizza boxes. Looks impressive — but he hands you only the top one. You open it, eat your lunch, all good.
17.07.2025
According to the Affiliate Marketing Benchmark Report 2025 by Awin and Digiday, over 63% of advertisers cite “finding new quality affiliates” as their top challenge in scaling programs.
16.07.2025
Affiliates are easy targets. While you pay partners for real clicks, fraudsters slip in fake ones and drain your budget. They generate fake traffic, simulate app installs, and corrupt your data.
04.07.2025
A growing chunk of PPC traffic is driven by bots — automated programs designed to mimic human behavior online.