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According to the Affiliate Marketing Benchmark Report 2025 by Awin and Digiday, over 63% of advertisers cite “finding new quality affiliates” as their top challenge in scaling programs.
Affiliates are easy targets. While you pay partners for real clicks, fraudsters slip in fake ones and drain your budget. They generate fake traffic, simulate app installs, and corrupt your data.
A growing chunk of PPC traffic is driven by bots — automated programs designed to mimic human behavior online.
In 2025, affiliate fraud and affiliate click fraud have become mainstream threats to marketing budgets and brand trust.
Google’s latest updates are changing the branded search. And it’s not just about SEO anymore. The Google algorithm update 2025 has introduced new dynamics to how search results are displayed. There’s now more paid content, AI-generated answers, and increased competition for branded visibility.
The latest trends in marketing metrics show a growing complexity of digital ecosystems. Attribution models have become fragmented, fraudsters are using more sophisticated techniques, and traditional performance reports often hide more than they reveal.
This article breaks down what pixel stuffing is, how it works in affiliate marketing, and what you can do to detect and prevent it. We’ll also show how solutions like Bluepear help defend your affiliate program from more widespread fraud tactics, like ad hijacking, fake pixel tracking, and promo code abuse.
According to Juniper Research, in 2024, global losses from ad fraud were $84 billion, equivalent to 22% of global digital ad spend. These losses are projected to reach $100 billion by 2025. The problem is, companies don’t lose millions of dollars at once.
A clear affiliate program must now operate within a framework of enforceable standards, monitored practices, and real-time tracking — not just to meet expectations, but to survive audits. That’s why every serious brand needs an affiliate marketing checklist and must understand their affiliate contract compliance obligations from day one.
Affiliate ad hijacking are hard to detect, but they quietly drain your budget. Affiliate partners and your competitors can run PPC campaigns using your branded keywords.
Branded keywords protection – searches containing your exact company or product name – are your most valuable PPC asset.
According to TrafficGuard, cookie stuffing schemes affect between 5% and 10% of all affiliate marketing transactions, resulting in artificial appropriation of sales by affiliates.
What do users see when they type your brand’s name in search? Hopefully, it’s your official website, social media accounts, or some other trusted resources.
In 2025, online brand protection is a must. We would not be that dogmatic if fraudsters were not becoming more and more aggressive and inventive.
In 2024, its global market was valued at over $18 billion, and it is expected to reach more than $31 billion by 2031. No wonder, as using the result-driven model is a win-win strategy for both marketers and webmasters.
In today's competitive digital landscape, staying ahead of your rivals in the pay-per-click (PPC) advertising space requires more than just good intuition—it requires the power of PPC intelligence.
Traditional paid search is no longer enough to drive meaningful results. Brands that rely only on standard campaigns without in-depth data analysis are losing ground.
Protecting your brand online means tracking how your brand’s name and other identity elements are represented in search, social media, and other channels.
Affiliate marketing is designed to be a win-win strategy for both affiliates and brand owners.
Proactive ecommerce brand protection is a must, not an option anymore. Falling behind on fraud prevention means giving competitors an edge—not just in security, but in customer trust and market share.
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