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Click fraud has become a real problem for performance marketers. Advertising budgets are being “eaten up” not only by bots and click farms, but also by competitors who deliberately generate clicks. In affiliate programs, the risks are higher. Partners can earn money from affiliate click fraud or hidden redirects, while brands lose money and their campaign data is distorted.
Recent industry numbers underline the scale of the issue:
- • 19% of desktop web ad clicks in North America were invalid in Q1 2025, according to Pixalate. 24% of desktop web ad clicks in EMEA were invalid in the same period.
- • Global losses from digital ad fraud reached $37.7 billion in 2024, Spider AF estimates.
These numbers illustrate that click fraud can drain your ad budget, skew reporting, and hurt your brand.
Anyway, it’s important to separate two different layers of protection right from the start:
- • Click fraud protection like ClickCease focuses on blocking invalid clicks and suspicious IP addresses inside ad networks like Google Ads or Facebook Ads. It provides a classic approach to click fraud detection.
- • Brand and affiliate monitoring, for instance Bluepear, goes beyond basic click fraud protection. It tracks brand bidding in search, uncovers affiliate hijacking and reveals cloaked redirects across search results and partner sites.
This distinction makes it easier to pick the right strategy for your campaigns, protect your budget, keep your brand visible and trustworthy. Your choice depends on the goal – simply to stop wasted spend or to protect brand integrity across complex PPC and affiliate campaigns.
Bluepear as Comprehensive PPC and Affiliate Protection
Bluepear is a modern platform for brand and affiliate monitoring that helps protect PPC campaigns from brand bidding, affiliate hijacking and cloaked redirects. It can be named as ClickCease alternative for brands that need deeper protection.
Bluepear helps brands control advertising expenses, prevent unfair affiliate behavior, and minimize the risk of losses from brand bidding and hidden redirects with its built-in affiliate monitor. The main strength of the platform is its combination of brand compliance and affiliate fraud detection, which allows it to work with data and offenders in real time.
As for the rates, it's simple:
- • Lite - $169/month
- • Business - $499/month
- • Enterprise - customized conditions
Payment via Stripe, auto-debits and a two-click rate change. Plus, there's a 7-day trial without the need to call a manager.
The platform's strengths are evident through its features:
- • Automatic advanced bypass. Bluepear scans coupon sites, reviews, bridge pages and finds up to five times more violations than classic tools.
- • Uncloaking and advanced anti-hijacking. The system reveals affiliate disguises, finds their IDs and protects the brand from ad-hijacking.
- • Managing offenders within the platform: two dashboards (Competitors and Affiliates), New/In Progress/Resolved statuses, the ability to submit complaints directly from the system and re-monitoring after closure.
- • Quick start with registration, project creation in a couple of minutes, and the first results in an hour.
- • Flexible customization. Users can add projects, brands, keywords for PPC bidding monitoring, countries and cities and plan the scanning frequency.
- • Modern interface. There’re 2 dashboards, filters, search and design for easy use on any device.
Because everything from sign-up to scaling is automated, Bluepear lets teams manage violations inside the platform, expand coverage on demand and gain a complete view of PPC and affiliate activity without long onboarding calls or rigid contracts.
ClickCease as Classic Protection Against Invalid Clicks
ClickCease helps advertisers protect their budgets in Google Ads and Facebook Ads from invalid clicks. But unlike Bluepear, it focuses only on invalid clicks. Not affiliate or brand bidding threats. This tool is focused on click fraud prevention, fraud blocker features, targets bots, click farms and competitors who inflate ad spend. Many marketers look for ClickCease similar tools when they need classic click blocking solutions without affiliate or brand compliance features.
The platform analyzes user behavior, identifies suspicious IPs, and automatically blocks repeated clicks. Reports show where invalid clicks come from, allowing you to make decisions on campaign optimization and cost reduction. It integrates with click fraud Google campaigns for better tracking.
Key ClickCease features include:
- • Spots suspicious traffic such as bots, proxy users and organized click farms, then blocks the IPs behind them.
- • Shares clear reports showing where the invalid clicks came from and how much budget they consumed.
- • Links directly with Google Ads and Facebook Ads so updates and blocks happen automatically without extra setup.
ClickCease starts working with only a few basic settings, so advertisers can enable protection quickly. Simple registration, minimal configuration, and built-in AI algorithms allow you to stop repeated clicks and limit the impact of malicious activity.
Anyway, ClickCease reviews focuses on classic click fraud and doesn’t immerse into more complex threats such as brand bidding, affiliate link disguises or hidden redirects. This gap matters even more for brands that run affiliate programs or large PPC campaigns.
Choosing the Better Fit for PPC Safety
Speaking of comparing ClickCease competitors, ClickCease and Bluepear tackle PPC protection in different ways.
ClickCease mainly stops invalid clicks on Google and Facebook ads. Bluepear adds extra layers, checking affiliate activity and guarding brand terms from unauthorized PPC bidding.
| Software | Main focus | Key features | Notes |
|---|---|---|---|
| Bluepear | Brand compliance & affiliate fraud detection | Automatic uncloaking, advanced anti-hijacking, full evidence tracking, dashboards for Competitors & Affiliates, alerts, flexible scanning setup | Covers hidden redirects, affiliate ID tracking, coupon misuse, bridge pages, fast setup |
| ClickCease | Click fraud prevention | AI-driven IP blocking, bot & proxy detection, click farm analysis, Google Ads & Facebook integration | Focuses on invalid clicks; less coverage for affiliate or brand bidding threats |
User Feedback
Bluepear scores 4.6/5 on G2. Users praise its automation and coverage across devices and regions. One reviewer shared: "Bluepear has proved useful in tracking down the affiliate that was competing to bid for my brand terms. Since it is automatic, it is effective in monitoring the devices and regions simultaneously without missing any violation."
ClickCease reviews on third-party platforms often highlight mixed results. ClickCease has a lower rating of 3/5 at Shopify App Store. Anyway, negative ClickCease reviews often point out that the tool focuses on classic click fraud and doesn’t immerse into more complex threats:
"Actually a ZERO! This works for like 30 days and then is useless, the bots find ways around it and by the time you figure it out you can't get out of the contract. I was charged $89 yesterday and told them I could not login to the app on Shopify or on their site because it blocked me and I STILL can't cancel or get a refund. TOTAL WASTE of time and money!"
So, from ClickCease reviews we see that this platform may handle basic click fraud prevention for smaller campaigns. Bluepear stands out among ClickCease competitors as a comprehensive ClickCease alternative that provides broader protection for brands running complex PPC and affiliate programs.
How to Choose PPC Bidding Protection
First and foremost, look at how a brand protection solution will integrate with your campaigns and your management before making a choice among various ClickCease competitors. Consider these key points:
- • Purpose of use. Clearly define what you expect from the tool. Do you only need to block invalid clicks or is comprehensive protection against malicious PPC bidding essential?
- • Scale and flexibility. Do you plan to expand your keyword lists, regions, and brands quickly? Make sure that the platform is easily scalable without unnecessary manual work.
- • Handling the tool on your own or with help. Decide if you prefer setting up campaigns and monitoring results yourself, or if having a specialist guide you makes things easier.
- • Supported platforms. Make sure the software works with Google Ads, Facebook Ads and any affiliate networks you use.
- • Tracking violations. Do you need dashboards with clear statuses, violation trackers and the ability to submit complaints directly from the system?
- • Cost and payment model. Make sure that the price meets your expectations and that the rates can be easily changed without complicated procedures.
- • Opportunities and closing "pains". The tool should solve your real problems, not just provide reports. Ask yourself: does it help you save money, protect your brand and speed up your processes?
Approach the selection process as a test of your personal set of tasks and problems. The more specific you’re about your requirements, the easier it’ll be to find a solution that works for you.
Conclusion
After looking at the features and limitations of ClickCease competitors in click fraud prevention, you can make a decision based on your preferences and aim. ClickCease can help advertisers stop repeated invalid clicks and reduce wasted ad spend, though some ClickCease reviews suggest limitations for larger campaigns.
Anyway, for brands with extensive affiliate programs and complex PPC campaigns, the threats are wider: unauthorized PPC bidding, ad hijacking, hidden promo codes and inaccurate payouts. In those cases, Bluepear, as ClickCease alternative, is a stronger option. The system bypasses coupon sites, reviews and pages to find hidden affiliate links. All violations are in two dashboards, where it’s convenient to monitor competitors and partners and react immediately.
Bluepear also allows you to get started quickly without long calls to managers: registration, project creation and the first results are available within an hour. Flexible customization, transparent pricing, and a 7-day free trial make it a convenient tool for teams that want to have full control over their campaigns and protect their brand. Register for free, set up a project in minutes, and start seeing violations in under an hour.
FAQ
What is ClickCease?
ClickCease is a tool for click fraud prevention that protects Google Ads and Facebook Ads from invalid clicks caused by bots, click farms, or proxies. It automatically blocks suspicious IPs and provides detailed reports on your campaigns.
What is Bluepear?
Bluepear is a platform for protecting PPC campaigns and affiliate programs. It detects brand bidding, hidden redirects, promo code abuse, affiliate hijacking and even risks like what is clickjacking. The platform offers dashboards, status tracking, real-time alerts, and flexible project setup.
How do ClickCease and Bluepear differ?
ClickCease focuses mainly on click fraud, while Bluepear delves into click fraud, brand compliance (including unauthorized PPC bidding), and affiliate violations. Bluepear can uncover masked links, manage violations inside the platform and automate uncloaking, which ClickCease doesn’t.
What are the advantages of using ClickCease?
It is simple to set up, uses AI-driven IP blocking and is suitable for small campaigns needing basic click fraud prevention.
What are the advantages of using Bluepear?
Bluepear detects complex fraud patterns, manages violations directly in the platform, sends real-time alerts, allows flexible project and keyword setup, and provides a modern, user-friendly interface with a 7-day trial.
Which tool is best for brand protection?
For small companies ClickCease handles the issue of invalid clicks. If you have large PPC campaigns or affiliate programs, it’s more reliable to use Bluepear. It monitors the brand and detects all types of violations making it a strong ClickCease alternative for growing businesses.
