Trademarks have been important to businesses for decades and remain so today. However, trademark bidding is a relatively new phenomenon, and many companies are still figuring out the best ways to use them. In this article, we'll take a look at what the future of trademark bidding is likely to hold – and what steps you should be taking now to prepare for those changes!
What is trademark bidding?
Trademark bidding involves targeting paid search ads to specific search queries that include a brand or product name, along with some commonly misspelled variations. While similar to keyword bidding, trademark bidding requires a more precise approach to ensure the ad only appears for relevant searches. To protect your brand and get more traffic from Google's search engine results pages (SERPs), it's important to understand how trademark bidding works, and how it differs from regular keyword advertising!
Example of how trademark bidding works
Trademark bidding is the process of targeting advertisements to the specific branded keywords. Those keywords can include a brand name, its variation, or names of unique services that are offered by the brand.
You can bid on your own trademark to protect it and prevent others from using it. You may also be able to bid on a competitor's brand name if they don't already have active trademarks associated with that name, as long as you have a trademark registered in your own jurisdiction, and they don't already own other trademarks associated with their product or service categories.
Finally, there are times when someone else may want to buy your trademark, so they can use it themselves. And if this happens before your trademark is officially registered, there could be some unforeseen legal consequences down the road!
What are the problems of the trademark bidding
In some cases, trademark bidding can bring significant harm yo your business and brand. It is a matter of your business safety to understand and quickly detect the harm that trademark bidding can bring. Types of problems that can occur because of the trademark bidding activities can be divided into several categories: Brand usage without company's authorization. Competitors of your business can use your brand names, or even use words that can look and sound similar, but be different in one or several letters. Thus, they will get the attention of your audience and will be able to steal your organic traffic. Using trademarks on landing pages. If competitors use your rademarks on their landing pages, they would be able to conquer valuable traffic of people who were looking for the sites of your brands in the first place. Because of that, you can lose your traffic extremely quickly. CPA advertisements. Some partners can use your brand as a part of their CPA advertisements without your authorization. It means that they will make profit using traffic that is created not by their efforts, but by the power of your brand's name.
Main future trends
Trademark bidding is a popular strategy for advertisers to increase their online presence and drive traffic to their websites. However, with the ever-changing digital landscape, it is important to keep an eye on future trends in brand bidding to stay ahead of the competition.
One of the biggest trends in brand bidding is the use of artificial intelligence (AI) technology. AI can help advertisers optimize their bidding strategies and target the right keywords to increase ad relevance and click-through rates. AI can also help identify trademark infringement and protect brand integrity.
Another trend is the rise in mobile usage. As more and more people access the Internet through their mobile devices, advertisers need to optimize their brand bidding strategies for mobile platforms. Mobile-first indexing and responsive design are critical to success in this area.
Voice search is another area gaining traction. As more people use voice assistants like Siri and Alexa, advertisers need to adjust their brand bidding strategies accordingly. Long-tail keywords and natural language queries will become more important as users tend to use more conversational language when using voice search.
Social Media and Influencer Marketing
Finally, the rise of social media and influencer marketing has some implications for brand bidding. Advertisers need to work with influencers to increase brand awareness and drive traffic to their websites. This means that brand bidding strategies need to adapt to the social media platforms where influencer marketing takes place. If you don't want to risk the reputation of your brand, you have to be sure that no external influence affects the marketing process between your company and the social media you work with.
In conclusion, staying on top of the latest trends in trademark bidding is essential for advertisers to remain competitive in the digital marketplace. AI technology, mobile optimization, voice search, and social media all present new challenges and opportunities for trademark bidding strategies. Advertisers that adapt to these trends will be well-positioned to succeed in the future.