You set up a PPC campaign to drive quality leads, increase brand awareness and spur growth. Search Engine Marketing involves a multitude of challenges which include but are not limited to severe competition and high marketing costs. Having to deal with competing campaigns is only part of the problem,however, since besides cross-bidding which increases your CPC some competitors will not refrain from abusing your trademark to attract more customers. What’s worse is that they may use techniques like dayparting and geo-targeting to hide their ads making it hard for you to detect trademark infringement on your own.
BluePear is a Search Ad Monitoring software which allows you to see everything that’s happening to your branded terms: domains bidding on your trademark, their competing ad copy, URL as well as how often they run their ads and what creatives they’re using.