BluePear Blog

Bot vs Human PPC Traffic: Spot the Difference Before It Kills Your Budget

 04.07.2025 

A growing chunk of PPC traffic is driven by bots — automated programs designed to mimic human behavior online.

Affiliate Fraud Redefined: 7 Schemes Draining Budgets in 2025 and How to Detect Them

 03.07.2025 

In 2025, affiliate fraud and affiliate click fraud have become mainstream threats to marketing budgets and brand trust.

Google Ads Update 2025: How To Recover And Protect Your Brand

 29.06.2025 

Google’s latest updates are changing the branded search. And it’s not just about SEO anymore. The Google algorithm update 2025 has introduced new dynamics to how search results are displayed. There’s now more paid content, AI-generated answers, and increased competition for branded visibility.

Marketing Metrics in 2025: Key Indicators for Optimising Your Campaigns

 27.06.2025 

The latest trends in marketing metrics show a growing complexity of digital ecosystems. Attribution models have become fragmented, fraudsters are using more sophisticated techniques, and traditional performance reports often hide more than they reveal.

Pixel Stuffing in Affiliate Ads: The Hidden Drain on Your Budget

 26.06.2025 

This article breaks down what pixel stuffing is, how it works in affiliate marketing, and what you can do to detect and prevent it. We’ll also show how solutions like Bluepear help defend your affiliate program from more widespread fraud tactics, like ad hijacking, fake pixel tracking, and promo code abuse.

Why Bluepear Beats Semrush and Ahrefs for PPC Competitor Monitoring in 2025

 25.06.2025 

According to Juniper Research, in 2024, global losses from ad fraud were $84 billion, equivalent to 22% of global digital ad spend. These losses are projected to reach $100 billion by 2025. The problem is, companies don’t lose millions of dollars at once.

What to Include in Your Affiliate Compliance Checklist in 2025

 19.06.2025 

A clear affiliate program must now operate within a framework of enforceable standards, monitored practices, and real-time tracking — not just to meet expectations, but to survive audits. That’s why every serious brand needs an affiliate marketing checklist and must understand their affiliate contract compliance obligations from day one.

How to Block Affiliate Traffic That Cannibalizes Your Brand Campaigns

 11.06.2025 

Affiliate ad hijacking are hard to detect, but they quietly drain your budget. Affiliate partners and your competitors can run PPC campaigns using your branded keywords.

Prevent Revenue Loss From Unmonitored Branded Keywords

 10.06.2025 

Branded keywords protection – searches containing your exact company or product name – are your most valuable PPC asset.

Cookie Stuffing: How Affiliates Steal Conversions You Paid For

 27.05.2025 

According to TrafficGuard, cookie stuffing schemes affect between 5% and 10% of all affiliate marketing transactions, resulting in artificial appropriation of sales by affiliates.

Effective Brand Protection in Paid Search: What Works in 2025 and What Fails

 23.05.2025 

What do users see when they type your brand’s name in search? Hopefully, it’s your official website, social media accounts, or some other trusted resources.

Online Brand Protection: Strategies to Safeguard Your Digital Identity

 21.05.2025 

In 2025, online brand protection is a must. We would not be that dogmatic if fraudsters were not becoming more and more aggressive and inventive.

Affiliate Scams: Identifying and Avoiding Fraudulent Partners

 16.05.2025 

In 2024, its global market was valued at over $18 billion, and it is expected to reach more than $31 billion by 2031. No wonder, as using the result-driven model is a win-win strategy for both marketers and webmasters.

PPC Intelligence: Drive Better Results with Data-Driven Ads

 12.05.2025 

In today's competitive digital landscape, staying ahead of your rivals in the pay-per-click (PPC) advertising space requires more than just good intuition—it requires the power of PPC intelligence.

Paid Search Intelligence: Improve PPC Results with Precise Data

 06.05.2025 

Traditional paid search is no longer enough to drive meaningful results. Brands that rely only on standard campaigns without in-depth data analysis are losing ground.

Paid Search Monitoring: Protecting Your Brand from Trademark Abuse

 01.05.2025 

Protecting your brand online means tracking how your brand’s name and other identity elements are represented in search, social media, and other channels.

Spotting Fraudulent Coupons: Protect Your Affiliate Program from Abuse

 23.04.2025 

Affiliate marketing is designed to be a win-win strategy for both affiliates and brand owners.

Ecommerce Fraud Prevention Best Practices: Key Steps to Secure Sales

 18.04.2025 

Proactive ecommerce brand protection is a must, not an option anymore. Falling behind on fraud prevention means giving competitors an edge—not just in security, but in customer trust and market share.

Google Trademark Infringement: How to Protect Your Brand Online

 17.04.2025 

Your team invests money, efforts, and time to make your brand’s name well known among the potential clients.

How Brand Compliance Software Strengthens Incentive Marketing

 11.04.2025 

Incentive marketing is a strategy where a company offers rewards — such as discounts, bonuses, or gifts — to encourage specific customer actions like purchases, sign-ups, or referrals.